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How to watch Super Bowl 2024 with American ads, commercials.!
With Super Bowl LIX fast approaching, brands are gearing up for one of the most anticipated advertising events of the year.
CTV (along with CTV2 and all TSN stations) will have Canadian broadcast rights for the Super Bowl LVIII.
Beyond the action on the field, the ads themselves are a major draw, with viewers often eagerly awaiting commercials that spark laughter, nostalgia, and conversation.
Last year, Super Bowl LVIII set a record as the most-watched telecast in history, drawing over 200 million viewers across all platforms.
In addition, the event became the most-streamed Super Bowl in history, led by a record-setting audience on Paramount+.
For this year’s Big Game, we expect this trend to continue and we encourage advertisers to invest in Connected TV (CTV) advertising to leverage the excitement and anticipation around the Super Bowl — without solely relying on in-game spots.
In this playbook, we’re exploring why CTV is an ideal medium for Super Bowl advertising and how brands can maximize impact during this annual spectacle.
Why CTV for Super Bowl LIX?
The iconic Super Bowl ad comes with a hefty price tag.
In recent years, Super Bowl spots have hovered arou
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