Hyundai show your loyalty
10 years ago more..
HYUNDAI SHOW YOUR LOYALTY.
Hyundai Customers Are the Most Loyal, Survey Shows
Hyundai is one of the most popular automakers in America, and there are many reasons why that’s the case. Early on, Hyundai actually had a bad reputation as an automaker, but the South Korean automaker has been able to turn that image around.
Now, Hyundai has a loyal following. In fact, Hyundai customers are the most loyal customers among automakers, and here’s why that’s the case.
A recap of the brand loyalty survey
As Hyundai reported, this brand loyalty survey was conducted by a research company called Brand Keys.
Hyundai Motor America has emerged as the leading automaker in customer loyalty as a part of the Brand Keys Customer Loyalty Engagement Index (CLEI).The survey measures brand loyalty simply, asking consumers questions about what brands they engaged with. This survey was conducted in August 2022 and had a reasonably large sample size of about 68,000 respondents. They ranged from age 16 to 65.
Over 1,600 brands across 142 industry categories were ultimately assessed in this survey.
TBT 2015 Hyundai "Show Your Loyalty" Tour.
Many brands unsurprisingly made the top five, and this year, Apple was the number one brand in terms of loyalty. Amazon was in second place, followed by Domino’s Pizza in third. Di